There are a lot of good blogs about great presents for kids that have no advertising budget and are not made of plastic. For example: wired.com's geekdad on the-5-best-toys-of-all-time and lulastic's sixty-great-gift-alternatives-to-toys. These focus on the life-giving and health-enhancing properties of dirt and cardboard. The Really Big Cardboard Box features as the single most universally appreciated and versatile present one can give.
Interestingly, both posts neglect to mention the nearly as joy-producing qualities of PAPER. What great stuff it is. So many uses. Fully recyclable. You may be aware that we at Imprint are purveyors of excellent craft paper — for which see the link below. (You may not believe it, but people have been known to ask what it's for. What is it not for? It's for everything. Collage. Paper chains. Paper clothes for your paper dolls. Origami stars. Messing about with glue and scissors with no clear end in view.) But revisiting your eight-year-old self: an entire packet of ordinary printer paper, pristine and yours to do with as you please, is one of the great presents of all time.
Won't fit in a stocking, however, whereas this will: